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Parenting Site of the Month
January 2000

Child Friendly Initiative

When we think back to our childhood years, how many of us can remember being treated in public places with kindness, fairness, and understanding? It is far more likely that we have painful memories of feeling invisible, or of being seen as a nuisance or a potential troublemaker. Thanks to the efforts of the Child Friendly Initiative (CFI), this picture is changing at last.

CFI is a non-profit organization dedicated to "making real-world spaces friendly to children... by transforming organizations, neighborhoods, and towns into places that honor and support children and families". This new organization grants the Child-Friendly Seal of Approval to establishments that make "a genuine commitment to designing their public spaces and staffing plans with children and families in mind". At the Natural Child Project, we have focused primarily on parenting education as advocates for children within the family setting. With its focus on the treatment of children in public places, CFI brings child advocacy to the public sector.

For those establishments applying for the Seal of Approval, CFI suggests such measures as the provision of a clean play area with safe toys, a comfortable area for nursing and feeding, a changing table in both women's and men's restrooms, and a reserved parking spot for pregnant women and new mothers. Less tangible measures include treating children with gentleness and respect, acknowledging the presence of a child, offering a helping hand to parents, and providing staff members with a basic knowledge about children and their development. The article "What it Means to be Child-Friendly" is an excellent list of recommendations for organizations and businesses interested in becoming more child-friendly.

CFI recognizes and publicizes establishments that have earned the Child-Friendly Seal, raises community consciousness through public awareness campaigns, works with a panel of national child development experts, parents, and children to develop criteria and guidelines for child-friendly spaces, and consults with businesses, organizations, and municipalities to design child-friendly places. In these ways, they hope to promote an understanding of children's needs and to encourage the designing of public and private spaces to ensure that these needs are met.

Adults have many organizations advocating for their right to fair and respectful treatment. There are advocates for seniors, the handicapped, women, gays, single parents, indigenous people, the poor, and minorities, to name just a few. But the rights of children in our society have long been ignored, primarily because they are too young and inexperienced to serve as their own spokespersons. CFI believes that children should be part of our world and that it is time to make it more comfortable for them to be here. Visit their site and consider joining this important effort.

www.childfriendly.org

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